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EBOOK - Retail management a strategic approach 13th edition (Barry Berman & Joel Evans & Patrali Chatterjee)
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EBOOK - Quản lý bán lẻ một cách tiếp cận chiến lược ấn bản thứ 13 (Barry Berman & Joel Evans & Patrali Chatterjee).
For courses in Retail Management.
A contemporary text that helps students thrive in today's retailing industry
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.
CONTENTS:
PART1 An Overview of Strategic Retail Management 21
Chapter 1 An Introduction to Retailing 22
Chapter 2 Building and Sustaining Relationships in Retailing 44
Chapter 3 Strategic Planning in Retailing 71
PART2 Situation Analysis 109
Chapter 4 Retail Institutions by Ownership 110
Chapter 5 Retail Institutions by Store-Based Strategy Mix 130
Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional
Retailing 151
PART3 Targeting Customers and Gathering
Information 187
Chapter 7 Identifying and Understanding Consumers 188
Chapter 8 Information Gathering and Processing in Retailing 211
PART4 Choosing a Store Location 239
Chapter 9 Trading-Area Analysis 240
Chapter 10 Site Selection 264
PART5 Managing a Retail Business 291
Chapter 11 Retail Organization and Human Resource Management 292
Chapter 12 Operations Management: Financial Dimensions 315
Chapter 13 Operations Management: Operational Dimensions 332
PART6 Merchandise Management and Pricing 357
Chapter 14 Developing Merchandise Plans 358
Chapter 15 Implementing Merchandise Plans 382
Chapter 16 Financial Merchandise Management 404
Chapter 17 Pricing in Retailing 427
PART7 Communicating with the Customer 459
Chapter 18 Establishing and Maintaining a Retail Image 460
Chapter 19 Promotional Strategy 482
PART8 Putting It All Together 515
Chapter 20 Integrating and Controlling the Retail Strategy 516
Appendix: Careers in Retailing 539
Glossary 546
Endnotes 560
Name Index 577
Subject Index 581
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EBOOK - Quản lý bán lẻ một cách tiếp cận chiến lược ấn bản thứ 13 (Barry Berman & Joel Evans & Patrali Chatterjee).
For courses in Retail Management.
A contemporary text that helps students thrive in today's retailing industry
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.
CONTENTS:
PART1 An Overview of Strategic Retail Management 21
Chapter 1 An Introduction to Retailing 22
Chapter 2 Building and Sustaining Relationships in Retailing 44
Chapter 3 Strategic Planning in Retailing 71
PART2 Situation Analysis 109
Chapter 4 Retail Institutions by Ownership 110
Chapter 5 Retail Institutions by Store-Based Strategy Mix 130
Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional
Retailing 151
PART3 Targeting Customers and Gathering
Information 187
Chapter 7 Identifying and Understanding Consumers 188
Chapter 8 Information Gathering and Processing in Retailing 211
PART4 Choosing a Store Location 239
Chapter 9 Trading-Area Analysis 240
Chapter 10 Site Selection 264
PART5 Managing a Retail Business 291
Chapter 11 Retail Organization and Human Resource Management 292
Chapter 12 Operations Management: Financial Dimensions 315
Chapter 13 Operations Management: Operational Dimensions 332
PART6 Merchandise Management and Pricing 357
Chapter 14 Developing Merchandise Plans 358
Chapter 15 Implementing Merchandise Plans 382
Chapter 16 Financial Merchandise Management 404
Chapter 17 Pricing in Retailing 427
PART7 Communicating with the Customer 459
Chapter 18 Establishing and Maintaining a Retail Image 460
Chapter 19 Promotional Strategy 482
PART8 Putting It All Together 515
Chapter 20 Integrating and Controlling the Retail Strategy 516
Appendix: Careers in Retailing 539
Glossary 546
Endnotes 560
Name Index 577
Subject Index 581
LINK 1 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)
LINK 2 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)
LINK 3 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)
LINK 4 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)
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