Phân tích đánh giá chiến lược kinh doanh của BAMBOO AIRWAYS (Đỗ Hoàng Anh Tuấn)

Table of Contents 

1. Executive summary

2. Service organization’s Introduction

3. Service Organization’s Situation Analysis

3.1. Business/company Context

3.2. SWOT Analysis

3.3. Competitor Analysis

3.4. PESTLE analysis

4. Consumer Research

4.1. Primary Research of the consumer and customer profile

4.2. Key Insights

4.3. Challenges and problems that the service provider is facing

5. Analysis and Evaluation of Current 7Ps Marketing Strategy

5.1. Product strategy

5.2. Pricing strategy 

5.3. Placing strategy

5.4. Promotion strategy

5.5. Physical evidence strategy

5.6. Process

5.7. People

6. Recommendations and Conclusion

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Table of Contents 

1. Executive summary

2. Service organization’s Introduction

3. Service Organization’s Situation Analysis

3.1. Business/company Context

3.2. SWOT Analysis

3.3. Competitor Analysis

3.4. PESTLE analysis

4. Consumer Research

4.1. Primary Research of the consumer and customer profile

4.2. Key Insights

4.3. Challenges and problems that the service provider is facing

5. Analysis and Evaluation of Current 7Ps Marketing Strategy

5.1. Product strategy

5.2. Pricing strategy 

5.3. Placing strategy

5.4. Promotion strategy

5.5. Physical evidence strategy

5.6. Process

5.7. People

6. Recommendations and Conclusion

LINK DOWNLOAD

Chuyên mục: D. Luận văn chuyên ngành Quản trị kinh doanh (Business Administration)