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EBOOK - Sales promotion - Concepts, methods, and strategies - Full Edition (Robert C. Blattberg & Scott A. Neslin)
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Xúc tiến bán hàng - Khái niệm, phương pháp và chiến lược (Robert C. Blattberg & Scott A. Neslin)
Offers an overview of the field of how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
Xúc tiến bán hàng - Khái niệm, phương pháp và chiến lược (Robert C. Blattberg & Scott A. Neslin)
Offers an overview of the field of how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
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