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EBOOK - Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing - Full Edition (PR Smith)
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
Draw up an outline integrated digital marketing plan
Evaluate and apply digital marketing principles and models
Integrate online and offline communications
Implement customer-driven digital marketing as part of digital transformation
Reduce costly trial and error
Measure and enhance your digital marketing
Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
TABLE OF CONTENTS
chapter Chapter 1|64 pages
Introduction to digital marketing
Title
Abstract
chapter Chapter 2|74 pages
Digital customers
Title
Abstract
chapter Chapter 3|47 pages
Digital models
Title
Abstract
chapter Chapter 4|37 pages
Content marketing
Title
Abstract
chapter Chapter 5|50 pages
Create integrated campaigns
Title
Abstract
chapter Chapter 6|53 pages
Social media marketing
Title
Abstract
chapter Chapter 7|64 pages
Digital communications
Title
Abstract
chapter Chapter 8|64 pages
Designing digital experiences
Title
Abstract
chapter Chapter 9|66 pages
Digital innovation
Title
Abstract
chapter Chapter 10|76 pages
Digital marketing plan
EBOOK - Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing - 6th Edition (PR Smith) 2022.
LINK ĐẶT MUA TÀI LIỆU ONLINE 1
LINK BUY BOOK (V) (UPDATING...)
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
Draw up an outline integrated digital marketing plan
Evaluate and apply digital marketing principles and models
Integrate online and offline communications
Implement customer-driven digital marketing as part of digital transformation
Reduce costly trial and error
Measure and enhance your digital marketing
Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
TABLE OF CONTENTS
chapter Chapter 1|64 pages
Introduction to digital marketing
Title
Abstract
chapter Chapter 2|74 pages
Digital customers
Title
Abstract
chapter Chapter 3|47 pages
Digital models
Title
Abstract
chapter Chapter 4|37 pages
Content marketing
Title
Abstract
chapter Chapter 5|50 pages
Create integrated campaigns
Title
Abstract
chapter Chapter 6|53 pages
Social media marketing
Title
Abstract
chapter Chapter 7|64 pages
Digital communications
Title
Abstract
chapter Chapter 8|64 pages
Designing digital experiences
Title
Abstract
chapter Chapter 9|66 pages
Digital innovation
Title
Abstract
chapter Chapter 10|76 pages
Digital marketing plan
EBOOK - Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing - 6th Edition (PR Smith) 2022.
LINK ĐẶT MUA TÀI LIỆU ONLINE 1
LINK BUY BOOK (V) (UPDATING...)
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