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Academy Englishbusiness Partner Teacher BOOK (Bruce Wade & Maria Karyda)
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Business Partneris a fl exible course designed for a variety of learners. It is suitable for students with mixed abilities, requirements and interests and for varied class sizes where the common requirement is to learn professional English language and develop key skills for the workplace.
When talking to learners, their reasons for studying business English almost always relate to their employability. Many tertiary students want to maximise their chances of fi nding a job in an international environment, while in-work professionals want to communicate more eff ectively in their workplace and improve their future career prospects. Other learners may simply need to study and pass a business English exam in order to complete their overall degree.
In all three cases, teachers need to be able to engage and motivate by providing learning materials which:
• are interesting and relevant to their life experiences.
• match their learning needs and priorities.
• are appropriate for the amount of study time available.
Business Partnerhas been designed to enable teachers to meet these needs without spending many hours researching their own materials. The content and structure of the course is based on three key concepts: employability, fl exibilityand learner engagement.
CONTENTS:
Unit 1 Organisations 20
Unit overview 20
Business brief 21
Teaching notes 22–34
Unit 2 Brands 35
Unit overview 35
Business brief 36
Teaching notes 37–41
Unit 3 Job-hunting 49
Unit overview 49
Business brief 50
Teaching notes 51–63
Unit 4 Business strategy 64
Unit overview 64
Business brief 65
Teaching notes 66–76
Unit 5 Logistics 77
Unit overview 77
Business brief 78
Teaching notes 79–91
Unit 6 Entrepreneurs 92
Unit overview 92
Business brief 93
Teaching notes 94–105
Unit 7 Working abroad 106
Unit overview 106
Business brief 107
Teaching notes 108–119
Unit 8 Leadership 120
Unit overview 120
Business brief 121
Teaching notes 122–132
Resource bank 134
Videoscripts 192
Audioscripts
Business Partneris a fl exible course designed for a variety of learners. It is suitable for students with mixed abilities, requirements and interests and for varied class sizes where the common requirement is to learn professional English language and develop key skills for the workplace.
When talking to learners, their reasons for studying business English almost always relate to their employability. Many tertiary students want to maximise their chances of fi nding a job in an international environment, while in-work professionals want to communicate more eff ectively in their workplace and improve their future career prospects. Other learners may simply need to study and pass a business English exam in order to complete their overall degree.
In all three cases, teachers need to be able to engage and motivate by providing learning materials which:
• are interesting and relevant to their life experiences.
• match their learning needs and priorities.
• are appropriate for the amount of study time available.
Business Partnerhas been designed to enable teachers to meet these needs without spending many hours researching their own materials. The content and structure of the course is based on three key concepts: employability, fl exibilityand learner engagement.
CONTENTS:
Unit 1 Organisations 20
Unit overview 20
Business brief 21
Teaching notes 22–34
Unit 2 Brands 35
Unit overview 35
Business brief 36
Teaching notes 37–41
Unit 3 Job-hunting 49
Unit overview 49
Business brief 50
Teaching notes 51–63
Unit 4 Business strategy 64
Unit overview 64
Business brief 65
Teaching notes 66–76
Unit 5 Logistics 77
Unit overview 77
Business brief 78
Teaching notes 79–91
Unit 6 Entrepreneurs 92
Unit overview 92
Business brief 93
Teaching notes 94–105
Unit 7 Working abroad 106
Unit overview 106
Business brief 107
Teaching notes 108–119
Unit 8 Leadership 120
Unit overview 120
Business brief 121
Teaching notes 122–132
Resource bank 134
Videoscripts 192
Audioscripts
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