FACTORS AFFECTING SALES REVENUES – A COMPARISION OF DAIRY COOPERATIVES FROM ŚWIĘTOKRZYSKIE AND MAŁOPOLSKIE PROVINCES

ABSTRACT

The aim of the article is an analysis and a comparison of factors, which according to managers of dairy cooperatives from Świętokrzyskie and Małopolskie Provinces, affect sales revenues. 

Because of the tendency of the representatives of cooperatives to participate in the research, the  research  had  been  conducted  on  a  sample  of  41%  of  the  dairy  cooperatives  from Świętokrzyskie  and  Małopolskie  provinces  from  Poland  using  the  interview  questionnaire.

Cooperatives’ representatives were asked to indicate factors that, in their opinion affect sales revenues. Factors, which were identified by the author were grouped in such areas as a strong brand, the scale of action, the market leadership, activities in a niche market, the production specialization,  the  extension  of  the  assortment,  the  time  advantage,  the  concentration  on selected activities within the value chain, and costs of running a business. The results of the research show that cooperatives from both provinces differ in indicating factors affecting sales revenues when are taken into account particular factors. However, when are  taken into account the groups of factors, the difference is not significant.

Keywords: Cooperatives, Factors, Sales revenues

LƯU Ý:

Tài liệu được chia sẻ bởi CTV EBOOKBKMT "Nguyễn Duy Long" chỉ được dùng phục vụ mục đích học tập và nghiên cứu.

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ABSTRACT

The aim of the article is an analysis and a comparison of factors, which according to managers of dairy cooperatives from Świętokrzyskie and Małopolskie Provinces, affect sales revenues. 

Because of the tendency of the representatives of cooperatives to participate in the research, the  research  had  been  conducted  on  a  sample  of  41%  of  the  dairy  cooperatives  from Świętokrzyskie  and  Małopolskie  provinces  from  Poland  using  the  interview  questionnaire.

Cooperatives’ representatives were asked to indicate factors that, in their opinion affect sales revenues. Factors, which were identified by the author were grouped in such areas as a strong brand, the scale of action, the market leadership, activities in a niche market, the production specialization,  the  extension  of  the  assortment,  the  time  advantage,  the  concentration  on selected activities within the value chain, and costs of running a business. The results of the research show that cooperatives from both provinces differ in indicating factors affecting sales revenues when are taken into account particular factors. However, when are  taken into account the groups of factors, the difference is not significant.

Keywords: Cooperatives, Factors, Sales revenues

LƯU Ý:

Tài liệu được chia sẻ bởi CTV EBOOKBKMT "Nguyễn Duy Long" chỉ được dùng phục vụ mục đích học tập và nghiên cứu.

LINK DOWNLOAD

Chuyên mục: D. Luận văn chuyên ngành Quản trị kinh doanh (Business Administration)