Consumers perceived risk in online shopping (Full)
11 thg 11, 2024 | 10:12

Consumers perceived risk in online shopping (Full)

 


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The  increased  globalization  of  the  world  economies  has  created  many opportunities for marketers. At the same time, thishas also intensified competition among  businesses  so  that  many  companies  are  looking towards  unconventional form of marketing. Marketing through the internet is one such unconventional form of marketing that many companies have turned to. 

While many businesses are rapidly adopting the internet as the means through 

which  they  are  effectively  and  economically  conduct their  marketing  activities, 

there  are  many  risk  associated  with  its  use.  In  the word  of  Mitchell  (1999) 

perceived  risk  is  a  powerful  index  for  explaining  consumer  behavior  since 

consumers  are  more  often  motivated  to  avoid  potential  loss  than  to  maximize 

purchasing  success  this  makes  understanding  of  consumers'  perceived  risk  even 

more important for managers. 

 Online  shopping  is  growing  area  of  technology. Establishing  a  store  on  the 

internet, allows for retailers to expand their market and reach out to consumer who 

may not otherwise visit the physical store. It is aconvenient method of shopping 

and allows for a vast array of product to be at your fingertips. 

 Online shopping is a form of electronic commerce which allows consumers to 

directly buy goods and services from a seller over the internet using a web browser. 

Alternative  names  are:  e-web-store,  e-shop,  e-store,  internet  shop,  web  store. 

Mobile  commerce  (m-commerce)  describes  purchasing  from  an  online  retailers 

mobile optimized online site or app. 

an  online  shop  evokes  the  physical  analogy  of  buying  products  or  services  at  a 

bricks  and  mortar retailers  or  shopping centers,  the process is  called  business-toconsumer (B2C) online shopping. In the case where abusiness buys from another 

business,  the  process  is  called  business-to-business  (B2B)  online  shopping.  The 

largest of these online retailing corporations are Alibaba, Amazon.com, and E-bay 










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Người tiêu dùng nhận thức được rủi ro khi mua sắm trực tuyến.


The  increased  globalization  of  the  world  economies  has  created  many opportunities for marketers. At the same time, thishas also intensified competition among  businesses  so  that  many  companies  are  looking towards  unconventional form of marketing. Marketing through the internet is one such unconventional form of marketing that many companies have turned to. 

While many businesses are rapidly adopting the internet as the means through 

which  they  are  effectively  and  economically  conduct their  marketing  activities, 

there  are  many  risk  associated  with  its  use.  In  the word  of  Mitchell  (1999) 

perceived  risk  is  a  powerful  index  for  explaining  consumer  behavior  since 

consumers  are  more  often  motivated  to  avoid  potential  loss  than  to  maximize 

purchasing  success  this  makes  understanding  of  consumers'  perceived  risk  even 

more important for managers. 

 Online  shopping  is  growing  area  of  technology. Establishing  a  store  on  the 

internet, allows for retailers to expand their market and reach out to consumer who 

may not otherwise visit the physical store. It is aconvenient method of shopping 

and allows for a vast array of product to be at your fingertips. 

 Online shopping is a form of electronic commerce which allows consumers to 

directly buy goods and services from a seller over the internet using a web browser. 

Alternative  names  are:  e-web-store,  e-shop,  e-store,  internet  shop,  web  store. 

Mobile  commerce  (m-commerce)  describes  purchasing  from  an  online  retailers 

mobile optimized online site or app. 

an  online  shop  evokes  the  physical  analogy  of  buying  products  or  services  at  a 

bricks  and  mortar retailers  or  shopping centers,  the process is  called  business-toconsumer (B2C) online shopping. In the case where abusiness buys from another 

business,  the  process  is  called  business-to-business  (B2B)  online  shopping.  The 

largest of these online retailing corporations are Alibaba, Amazon.com, and E-bay 










LINK DOWNLOAD (TÀI LIỆU VIP MEMBER)

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