EBOOK - E-commerce 2023–2024 business. technology. society., Global Edition, Full edition (eTextbook) (Kenneth C.Laudon) | Cộng đồng Kỹ thuật cơ điện Việt Nam EBOOKBKMT

EBOOK - Thương mại điện tử 2023–2024 kinh doanh. công nghệ. xã hội., Phiên bản toàn cầu, Phiên bản đầy đủ (sách điện tử) (Kenneth C.Laudon)

E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

CONTENTS:

Chapter 1: Introduction to E-commerce

Opening Case:TikTok: Creators and the Creator Economy

Insight on Technology:Will Apps Make the Web Irrelevant?

Insight on Business:Rocket Internet

Insight on Society:Facebook and the Age of Privacy

Case Study:Uber: Everything on Demand

Chapter 2: E-commerce Strategies

Opening Case:Australia’s Canva Grows from Startup to Super Unicorn

Insight on Business:OpenRice Brings Social E-commerce to the Table

Insight on Society:Crowdfunding Takes Off Around the World

Insight on Technology:Behind the Scenes at Etsy

Case Study:Weathering the Storm: Twitter’s Uncertain Future

Chapter 3: E-commerce Infrastructure

Opening Case:The Internet Survives the Covid-19 Pandemic: Why It Didn’t

Break

Insight on Technology:The Internet Space Race

Insight on Society:Government Regulation and Surveillance of the Internet

Insight on Business:Zoom Continues to Zoom

Case Study:Akamai: Sharpening Internet Content Delivery with Edge

Computing

Chapter 4: Building an E-commerce Presence

Opening Case:Scratch Builds an E-commerce Presence from Scratch

Insight on Business:OVHcloud Takes E-commerce to the Clouds

Insight on Society:Designing for Accessibility

Insight on Technology:Klook Sets Its Sights on New Vistas

Case Study:Skyscanner: The One-Stop Travel Platform

Chapter 5: E-commerce Security and Payment

Systems

Opening Case:SolarWinds:Shining a Light on Software Supply Chain Attacks

Insight on Society:Ransomware: The New Business of Hostage-taking

Insight on Technology:Pegasus Exploits Zero-Day Vulnerabilities to Create

Mobile Platform for Cyberespionage

Insight on Business:Are Biometrics the Solution for E-commerce Security?

Case Study:Alipay and WeChat Pay:Global Mobile Payment Leaders

Chapter 6: E-commerce Marketing and Advertising

Opening Case:InMobi: Global Mobile Ad Network

Insight on Business:Are the Very Rich Different from You and Me?

Insight on Technology:The Long Tail: Big Hits and Big Misses

Insight on Society:Going from Third to First

Case Study:Programmatic Advertising: Real-Time Marketing

Chapter 7: Social, Mobile, and Local Marketing

Opening Case:Pinterest Expands Around the Globe

Insight on Technology:Optimizing Social Marketing with AccuraCast

Insight on Society:Marketing to Children in the Age of Social, Mobile, Local

Insight on Business:Mobile Marketing Revs Up with 3D, AR, VR, and the

Metaverse

Case Study:Exchangehunterjumper.com: Building an International Brand with

Social Marketing

Chapter 8: Ethics and Law in E-commerce

Opening Case:The Right to Be Forgotten: Europe Leads the Way on Internet

Privacy

Insight on Technology:Apps That Track: A Double-Edged Sword

Insight on Business:New Rules Extend EU Taxation of E-commerce

Insight on Society:Immersed in the Metaverse: Will It Be Safe?

Case Study:Big Tech Firms:Are TheyGetting “Too Big”?

Chapter 9: E-commerce Retail and Services

Opening Case:Souq.com:How a UAE Startup Paved the Way for Amazon in MENA

Insight on Technology:ASOS Uses Big Data to Find Its Most Valuable Customers

Insight on Society:Revolut: Finance at Your Fingertips

Insight on Business:Bawiq and Careem:Food Delivery on Demand

Case Study:OpenTable:Your Reservation Is Waiting

Chapter 10: Online Media

Opening Case:Spotify and Deezer:European Music Streaming Services Spread

Around the Globe

Insight on Society:Is Gen Z Really All That Different?

Insight on Business:British Newspapers Take On the Digital Space

Insight on Technology:Game On: Twitch

Case Study:Netflix: How Does This Movie End?

Chapter 11: Online Communities

Opening Case:LinkedIn: A Different Type of Social Network

Insight on Society:Businesses Beware: The Dark Side of Social Networks

Insight on Technology:Are Facebook’s Algorithms Dangerous?

Insight on Business:Yahoo and AOL Get Yet Another New Owner

Case Study:eBay: Refocusing on Its Roots and Embracing Recommerce

Chapter 12: B2B E-commerce

Opening Case:Alibaba:China’s E-commerce King Splits Up

Insight on Society:Supply Chains Hit the Headlines

Insight on Technology:Blockchain Improves the Food Supply Industry

Insight on Business:Collaborative Commerce at Carrefour UAE

Case Study:Elemica: Cooperation, Collaboration, and Community

LINK 1 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)

LINK 2 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)

LINK 3 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)

LINK 4 - TÌM KIẾM SÁCH/TÀI LIỆU ONLINE (GIÁ ƯU ĐÃI NHẤT)

EBOOK - E-commerce 2023–2024 business. technology. society., Global Edition, 18th edition (eTextbook) (Kenneth C.Laudon).

LINK DOWNLOAD (TÀI LIỆU VIP MEMBER)