MIDTERM REPORT TOPIC - EXTERNAL ENVIRONMENT OF APOLLO ENGLISH CENTER | Cộng đồng Kỹ thuật cơ điện Việt Nam EBOOKBKMT

It has been observed that the incredible growth of the economy has altered the overview of people. According to that trend, parents recently have tended to pay more money for their children to receive a high quality of education. In addition, English is the language that people use the most in the world for the purpose of exchanging knowledge as well as culture. Particularly, this language is becoming increasingly important in Vietnam’s education. A large number of parents nowadays want their children’s English skills to be developed from a very young age.

Grabbing the perception of parents, many English training centers have appeared in Vietnam and one of the most striking centers is Apollo. Apollo is a well-known English center and was established more than 10 years ago and it has made acon siderable reputation in the educational aspect. In this project we want to use the strength of Apollo and develop it to be widener and more particular.

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INTRODUCTION.......................................................................................................4

PART I. OVERVIEW OF APOLLO ENGLISH CENTER.....................................5

I. Apollo English Centre...........................................................................................5

II. The heart of the founders....................................................................................5

III. Vision & Mission................................................................................................5

1. Vision:................................................................................................................5

2. Mission...............................................................................................................5

IV. Why Apollo?........................................................................................................6

V. Features of the training system............................................................................6

PART II. Analyzing the external environment of Apollo English Center...............7

I. Micro factors.........................................................................................................7

1. Threat of new entrants........................................................................................7

2. Power of Supplier...............................................................................................7

3. Power of buyer...................................................................................................8

4. Product substitutes.............................................................................................8

5. Intensity of rivalry..............................................................................................9

II. Macro factors.......................................................................................................9

1. Economic...........................................................................................................9

a. Inflation rates.................................................................................................11

b. Interest rates:.................................................................................................11

c. The exchange rate..........................................................................................12

d. Income..........................................................................................................12

e. Unemployment level.....................................................................................13

2. Demographic....................................................................................................13

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a. Population size:.............................................................................................13

b. Age structure.................................................................................................14

c. Geographic distribution:................................................................................14

3. Socio-Cultural Environment:...........................................................................15

4. Global factors..................................................................................................15

5. Political and legal forces.................................................................................16

6. Technological factors.......................................................................................16

PART III. ANALYZE OPPORTUNITIES AND THREATS FOR THE

ORGANIZATION.....................................................................................................17

I. Strengths.............................................................................................................17

II. Weaknesses........................................................................................................17

III. Opportunities....................................................................................................18

IV. Threats..............................................................................................................19

PART IV. SOLUTIONS AND SUGGESTIONS......................................................20

I. Expand its business activities..............................................................................20

II. Promote advertising...........................................................................................20

III. Product differentiation.....................................................................................21

CONCLUSION.........................................................................................................22

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