TÀI LIỆU - Globus

Welcome to GLO-BUS. You are taking over the operation of a company that is in a neck-and-neck race for global market leadership in two product categories: action-capture cameras  (comparable  to  those  designed  and marketed  by  global  industry leader GoPro) and unmanned aerial view (UAV) drones that incorporate a company designed  and  assembled  action-capture  camera. Your  company  competes  against rival  companies  that  design,  assemble,  and  market  these  same  two  products  and that  are  run  by  other members  of  your  class.  All makers of these  two products—action-capture  (AC)  cameras  and  UAV  drones—compete  head-to-head  in  four market  regions  across  the  world—EuropeAfrica,  Asia-Pacific,  Latin  America,  and North  America,  and  all  companies  currently  have  the  same  unit  sales  volumes, revenues, and global market shares in both product categories.  

 

In  the  most  recent  year,  your  company  had  worldwide  sales  of  840,000  action-capture cameras and 140,000 UAV drones. Prior-year revenues were $334.1 million and net earnings were $15 million, equal to $0.75 per share of common stock. The company  is  in  sound  financial  condition,  is  performing  well,  and  its  cameras  and drones are well-regarded by buyers. Your company’s board of directors has charged you  with  developing  a  winning  competitive  strategy—one  that  capitalizes  on growing  consumer  interest  in  action-capture  cameras  and  UAV  drones  and improves the company’s overall performance year-after-year.  

 

Your first priority as a GLO-BUS participant should be to absorb the contents of this Participant’s Guide and get a firm grip on the character of the market for action-capture cameras and UAV drones, the operations of your company, the cause-effect relationships affecting various aspects of your company’s operations, and the procedures for participating in the exercise. 

LƯU Ý:

Tài liệu được chia sẻ bởi CTV EBOOKBKMT "Mân Trần Lê" chỉ được dùng phục vụ mục đích học tập và nghiên cứu.

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Welcome to GLO-BUS. You are taking over the operation of a company that is in a neck-and-neck race for global market leadership in two product categories: action-capture cameras  (comparable  to  those  designed  and marketed  by  global  industry leader GoPro) and unmanned aerial view (UAV) drones that incorporate a company designed  and  assembled  action-capture  camera. Your  company  competes  against rival  companies  that  design,  assemble,  and  market  these  same  two  products  and that  are  run  by  other members  of  your  class.  All makers of these  two products—action-capture  (AC)  cameras  and  UAV  drones—compete  head-to-head  in  four market  regions  across  the  world—EuropeAfrica,  Asia-Pacific,  Latin  America,  and North  America,  and  all  companies  currently  have  the  same  unit  sales  volumes, revenues, and global market shares in both product categories.  

 

In  the  most  recent  year,  your  company  had  worldwide  sales  of  840,000  action-capture cameras and 140,000 UAV drones. Prior-year revenues were $334.1 million and net earnings were $15 million, equal to $0.75 per share of common stock. The company  is  in  sound  financial  condition,  is  performing  well,  and  its  cameras  and drones are well-regarded by buyers. Your company’s board of directors has charged you  with  developing  a  winning  competitive  strategy—one  that  capitalizes  on growing  consumer  interest  in  action-capture  cameras  and  UAV  drones  and improves the company’s overall performance year-after-year.  

 

Your first priority as a GLO-BUS participant should be to absorb the contents of this Participant’s Guide and get a firm grip on the character of the market for action-capture cameras and UAV drones, the operations of your company, the cause-effect relationships affecting various aspects of your company’s operations, and the procedures for participating in the exercise. 

LƯU Ý:

Tài liệu được chia sẻ bởi CTV EBOOKBKMT "Mân Trần Lê" chỉ được dùng phục vụ mục đích học tập và nghiên cứu.

LINK DOWNLOAD

Chuyên mục: C. Bài giảng kỹ thuật