Ethos Logos Pathos In Listerine Ads
28 thg 10, 2023 | 13:17

Ethos Logos Pathos In Listerine Ads

 


 

Examining the Rhetorical strategies in Listerine Cool Mint Antiseptic Ad

Introduction 

Everyone loves having clean teeth, healthy gums and a good breath, isn’t? One product in the mouthwash antiseptics is the Listerine cool Mint antiseptic. This is a product with a medicinal value capable of giving the users a fresh breath. The purpose of this is to examine an ad on Listerine Cool mint Antiseptic (pictured below) by focusing on three rhetorical strategies: ethos, pathos and logos with the intent of justifying their use and significance in the above ad. This paper argues that after viewing this ad, the audience will be persuaded to consider Listerine Cool Mint Antiseptic as their mouthwash of preference. The Listerine ad will excellently sway the audience to use Listerine Cool Mint Antiseptic as the ad effectively uses the three major rhetorical strategies: ethos, pathos and logos.   











 


 

Examining the Rhetorical strategies in Listerine Cool Mint Antiseptic Ad

Introduction 

Everyone loves having clean teeth, healthy gums and a good breath, isn’t? One product in the mouthwash antiseptics is the Listerine cool Mint antiseptic. This is a product with a medicinal value capable of giving the users a fresh breath. The purpose of this is to examine an ad on Listerine Cool mint Antiseptic (pictured below) by focusing on three rhetorical strategies: ethos, pathos and logos with the intent of justifying their use and significance in the above ad. This paper argues that after viewing this ad, the audience will be persuaded to consider Listerine Cool Mint Antiseptic as their mouthwash of preference. The Listerine ad will excellently sway the audience to use Listerine Cool Mint Antiseptic as the ad effectively uses the three major rhetorical strategies: ethos, pathos and logos.   











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