Can Intellectual Capital Promote the Competitive Advantage Service Innovation and Big Data Analytics Capabilities in a Moderated Mediation Model
3 thg 5, 2024 | 14:04

Can Intellectual Capital Promote the Competitive Advantage Service Innovation and Big Data Analytics Capabilities in a Moderated Mediation Model



Purpose - This study explores the connection between intellectual capital components and the competitive advantage of the hospitality sector in Jordan through the mediating role of service innovation as well as the moderating role of big data analytics capabilities

Design/methodology/approach - Data were collected through a self-administered questionnaire from the hospitality sector with a sample of 402 respondents. Data were analysed using SmartPLS, a bootstrapping technique was used to analyse the data. The mediating effect for service innovation and the moderating effect for big data analytics capabilities were performed.

Findings - The results showed that the proposed moderated-mediation model was accepted because the relationships between the constructs were statistically significant. The results of the data analysis supported a positive relationship between human capital, structural capital and relational capital and the competitive advantage as well as a mediating effect of service innovation. It was confirmed that there is a moderating relationship for big data analytics capabilities between service innovation and competitive advantage. The results illustrate the importance of intellectual capital and service innovation in enhancing competitive advantages in the Jordanian hospitality sector in light of the big data analytics capabilities







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Purpose - This study explores the connection between intellectual capital components and the competitive advantage of the hospitality sector in Jordan through the mediating role of service innovation as well as the moderating role of big data analytics capabilities

Design/methodology/approach - Data were collected through a self-administered questionnaire from the hospitality sector with a sample of 402 respondents. Data were analysed using SmartPLS, a bootstrapping technique was used to analyse the data. The mediating effect for service innovation and the moderating effect for big data analytics capabilities were performed.

Findings - The results showed that the proposed moderated-mediation model was accepted because the relationships between the constructs were statistically significant. The results of the data analysis supported a positive relationship between human capital, structural capital and relational capital and the competitive advantage as well as a mediating effect of service innovation. It was confirmed that there is a moderating relationship for big data analytics capabilities between service innovation and competitive advantage. The results illustrate the importance of intellectual capital and service innovation in enhancing competitive advantages in the Jordanian hospitality sector in light of the big data analytics capabilities







LINK DOWNLOAD

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