TEST BANK for Business Communication: Process & Product 10th Edition by Mary Ellen Guffey & Dana Loe



1. Communication today generally flows one way—from companies to the 

public.

a. True

*b. False

2. Today’s new communication technologies have made writing skills less

important than in the past. 

a. True

*b. False

3. You are born with the abilities to read, listen, speak, and write 

effectively. 

a. True

*b. False

4. The 21st-century economy depends mainly on information and 

knowledge. 

*a. True

b. False

5. The knowledge culture of today's workplace can include factory 

production employees. 

*a. True

b. False

6. Flattened management hierarchies allow companies to react more 

quickly to market changes. 

*a. True

b. False

7. Diverse workforces are more likely to create the products that 

consumers demand. 

*a. True

b. False

8. The three primary business communication functions are to inform, to

persuade, and to entertain. 

a. True

*b. False

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9. E-mail is rapidly becoming the preferred communication channel for 

online customer service. 

a. True

*b. False

10. One advantage of oral communication over written communication is 

that oral communication can be more easily adjusted to the audience. 

*a. True

b. False

11. External communication includes sharing ideas and messages with 

superiors, coworkers, and subordinates. 

a. True

*b. False

12. Maxwell is sending an e-mail message to the Securities and Exchange

Commission to ask about a specific Sarbanes-Oxley regulation. This is 

an example of internal communication. 

a. True

*b. False

13. According to media richness theory, face-to-face conversations are 

the richest because they provide more helpful cues and allow for 

immediate feedback. 

*a. True

b. False

14. Social presence is greater in asynchronous communication (e-mail, 

forum post) than in synchronous communication (live chat, IM). 

a. True

*b. False

15. Information flows through formal communication channels in three 

directions: downward, upward, and spiral. 

a. True

*b. False

...



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1. Communication today generally flows one way—from companies to the 

public.

a. True

*b. False

2. Today’s new communication technologies have made writing skills less

important than in the past. 

a. True

*b. False

3. You are born with the abilities to read, listen, speak, and write 

effectively. 

a. True

*b. False

4. The 21st-century economy depends mainly on information and 

knowledge. 

*a. True

b. False

5. The knowledge culture of today's workplace can include factory 

production employees. 

*a. True

b. False

6. Flattened management hierarchies allow companies to react more 

quickly to market changes. 

*a. True

b. False

7. Diverse workforces are more likely to create the products that 

consumers demand. 

*a. True

b. False

8. The three primary business communication functions are to inform, to

persuade, and to entertain. 

a. True

*b. False

For More Info: tbdotsm@gmail.com

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lOMoARcPSD|2935381

For More Info: tbdotsm@gmail.com

9. E-mail is rapidly becoming the preferred communication channel for 

online customer service. 

a. True

*b. False

10. One advantage of oral communication over written communication is 

that oral communication can be more easily adjusted to the audience. 

*a. True

b. False

11. External communication includes sharing ideas and messages with 

superiors, coworkers, and subordinates. 

a. True

*b. False

12. Maxwell is sending an e-mail message to the Securities and Exchange

Commission to ask about a specific Sarbanes-Oxley regulation. This is 

an example of internal communication. 

a. True

*b. False

13. According to media richness theory, face-to-face conversations are 

the richest because they provide more helpful cues and allow for 

immediate feedback. 

*a. True

b. False

14. Social presence is greater in asynchronous communication (e-mail, 

forum post) than in synchronous communication (live chat, IM). 

a. True

*b. False

15. Information flows through formal communication channels in three 

directions: downward, upward, and spiral. 

a. True

*b. False

...



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