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TÀI LIỆU - Brand Mascots - Linh vật thương hiệu
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To study the concept of brand mascots.
To understand the effect of brand mascots on the consumers.
To know whether the brand mascots are more product specific & product loyal than celebrities.
METHODOLOGY
This project is the mixture of theoretical as well as practical knowledge. Also it contains ideas and information imparted by the project guide.
The first objective i.e. studying the concept of brand mascots is achieved by the use of secondary data. The secondary data required for the project was collected from various websites.
To achieve the second objective i.e. studying the effect of brand mascots on the consumers, the methodology adopted, is use of primary information i.e. by conducting a survey by means of preparing a suitable questionnaire, and thus the effect was successfully understood by performing data analysis of the information gathered after conducting the survey.
Finally the objective to understand how the brand mascots are more product specific as compared to celebrities, i.e. Brand Mascots Vs. Celebrities is understood with the help of secondary data i.e. information from different websites & a question was included in the survey questionnaire which helps to understand about the peoples opinion as to what they think whether brand mascots are more product loyal & product specific in comparision with the celebs & why is it so i.e. the reasons for the same.
To study the concept of brand mascots.
To understand the effect of brand mascots on the consumers.
To know whether the brand mascots are more product specific & product loyal than celebrities.
METHODOLOGY
This project is the mixture of theoretical as well as practical knowledge. Also it contains ideas and information imparted by the project guide.
The first objective i.e. studying the concept of brand mascots is achieved by the use of secondary data. The secondary data required for the project was collected from various websites.
To achieve the second objective i.e. studying the effect of brand mascots on the consumers, the methodology adopted, is use of primary information i.e. by conducting a survey by means of preparing a suitable questionnaire, and thus the effect was successfully understood by performing data analysis of the information gathered after conducting the survey.
Finally the objective to understand how the brand mascots are more product specific as compared to celebrities, i.e. Brand Mascots Vs. Celebrities is understood with the help of secondary data i.e. information from different websites & a question was included in the survey questionnaire which helps to understand about the peoples opinion as to what they think whether brand mascots are more product loyal & product specific in comparision with the celebs & why is it so i.e. the reasons for the same.
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