Test Bank for Essentials of Business Communication 10th Edition by Guffey (Full)



1. Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is

a. transmission.

b. information.

c. meaning.

d. individual.

ANSWER:  c

RATIONALE:  Communication is successful only if meaning is exchanged, making "meaning" the crucial 

element. You can send information; but if it means nothing to the receiver, true 

communication has not occurred.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 36

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.01.02 - DISC.ESBC.GULO.16.01.02

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

2. The communication process begins when the sender

a. determines the appropriate communication channel.

b. has an idea.

c. encodes an idea into a message.

d. plans for feedback.

ANSWER:  b

RATIONALE:  The communication process begins when the sender has an idea.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 36

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

3. Converting ideas into words or gestures to convey meaning is called

a. feedback.

b. decoding.

c. encoding.

d. nonverbal communication.

ANSWER:  c

RATIONALE:  The second step of the communication process involves encoding, converting ideas into meaningful words or gestures.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 37

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

4. A communication channel 

a. is anything that interrupts the transmission of a message.

b. should be selected before idea formation.

c. includes only digital means for transmitting messages.

d. is the medium over which the message travels.

ANSWER:  d

RATIONALE:  The medium over which the message travels is the channel.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 37

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

5. Which of the following is not an element of the communication process?

a. Forming an idea

b. Selecting a communication channel

c. Displaying empathy

d. Providing feedback

ANSWER:  c

RATIONALE:  The communication process involves these five steps: forming an idea, encoding the idea, selecting a channel and transmitting the message, decoding the message, and providing feedback.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 37

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

6. The process of translating a message from its symbol form into meaning is called  a. feedback.

b. decoding.

...





1. Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is

a. transmission.

b. information.

c. meaning.

d. individual.

ANSWER:  c

RATIONALE:  Communication is successful only if meaning is exchanged, making "meaning" the crucial 

element. You can send information; but if it means nothing to the receiver, true 

communication has not occurred.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 36

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.01.02 - DISC.ESBC.GULO.16.01.02

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

2. The communication process begins when the sender

a. determines the appropriate communication channel.

b. has an idea.

c. encodes an idea into a message.

d. plans for feedback.

ANSWER:  b

RATIONALE:  The communication process begins when the sender has an idea.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 36

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

3. Converting ideas into words or gestures to convey meaning is called

a. feedback.

b. decoding.

c. encoding.

d. nonverbal communication.

ANSWER:  c

RATIONALE:  The second step of the communication process involves encoding, converting ideas into meaningful words or gestures.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 37

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

4. A communication channel 

a. is anything that interrupts the transmission of a message.

b. should be selected before idea formation.

c. includes only digital means for transmitting messages.

d. is the medium over which the message travels.

ANSWER:  d

RATIONALE:  The medium over which the message travels is the channel.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 37

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

5. Which of the following is not an element of the communication process?

a. Forming an idea

b. Selecting a communication channel

c. Displaying empathy

d. Providing feedback

ANSWER:  c

RATIONALE:  The communication process involves these five steps: forming an idea, encoding the idea, selecting a channel and transmitting the message, decoding the message, and providing feedback.

POINTS:  1

DIFFICULTY:  Easy

REFERENCES:  p. 37

LEARNING OBJECTIVES:  ESBC.GULO.16.02.01 - 02.01

NATIONAL STANDARDS:  United States - BUSPROG.ESBC.GULO.16.06.04 - DISC.ESBC.GULO.16.06.04

TOPICS:  Understanding the Communication Process KEYWORDS:  Bloom's: Knowledge

6. The process of translating a message from its symbol form into meaning is called  a. feedback.

b. decoding.

...



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