Marketing of G7 of Trung Nguyen Corporate


The world has shown that coffee really becomes an industry with a total transaction value is $ 80 billion worldwide, second only to oil in value of goods and gold over silver, gems, oil goods to become the most speculative. This sector has expanded and contained the elements of finance, commerce, investment, culture, knowledge economy, tourism, travel coffee.

Trung Nguyen is a coffee supplier in Vietnam market and the world. Trung Nguyen oriented regardless of age, gender, job, income or area, which have demand and enthusiasts about coffee over the word. And to achieve that ambition, Trung Nguyen Group began to act with strategic short and long term, and most are specific strategies to build "coffee capital of the world" in Buon Ma Thuot. Trung Nguyen constructs goals: "Dominates Domestic coffee Market, conquer the world market", by shifting from width to depth, investment and development franchise system in domestic and international.

CONTENTS:

ABSTRACT 2
PART I: INTRODUCTION 3
1.1. Trung Nguyen Corporation 3
1.2. History and development 3
    1.3. Trung Nguyen Franchise system……………………………………………………………..3
1.4. Vision, mission and corporate values 4
1.4.1 Mission of Trung Nguyen Corporation 4
1.4.2 Vision of Trung Nguyen Corporation 5
1.4.3 Corporate Values 5
1.5. Achievement of Trung Nguyen Corporation 5
1.6. Product of Trung Nguyen Corporation 6
1.7. Introduce about G7 of Trung Nguyen Corporate 6
PART II: MARKETING & MARKETING MIX STRATEGY OF G7 7
2.1. Marketing strategy 8
2.1.1. Market Penetration strategy 8
2.1.2. Market expansion strategy 8
2.1.3. Product development strategy 10
2.1.4. Diversification Strategy 10
2.2. Marketing mix strategy 11
2.2.1      Product Strategy of Trung Nguyen coffee 11
2.2.2      Price Strategy 13
2.2.3      Place strategy 13
2.2.4      Promotion strategy 15
PART III: EVALUATION AND RECOMMENDATION 16
3.1. Strength and weakness of marketing strategy 16
3.1.1. Strength 16
3.1.2. Weaknesses 16
3.1.3. The difficulties and challenges 16
3.2. Recommendation 17
3.2.1. For Trung Nguyen Corporation 17
3.2.2. For government 17
PART IV: CONCLUSION 18
References 18

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